Tune in to our latest MICROMASTER musuem podcast with sales manager Markus from Switzerland. He interacts with customers on a daily basis and has had the important role of promoting the MICROMASTER to OEMs and end-users over many years. He has sold more than 100 000 MICROMASTER 4 to customers for a wide range of applications. For all our English speaking listeners, this episode is an opportunity to practise and improve your German language skills.

Markus talks about the increased number of parameters available with the latest MICROMASTER product series. Additional innovations and tools were required for customers to manage the many different parameters. It was no longer sufficient to think in terms of hardware only. Increased attention was paid to the firmware and software of the drive, software becoming an integral part and key success factor of the new product series.

It is with great pleasure that I hear Markus repeating what has been mentioned by previous guests to these podcasts. It was a special team of dedicated and passionate Siemens colleagues both in Congleton and Erlangen that drove the necessary innovations, which are still reflected in our present day SINAMICS products.

You will hear Markus talking about customer applications for the Swiss market, one of my favourites being a rotary milking carousel for dairy parlours. The world class MICROMASTER is key to multiple processes many of which have a direct impact on our lives. Fresh milk for a healthy breakfast, or added to well deserved cup of coffee or tea while we’re working from home, are just one example of the MICROMASTER working in the background for our benefit.

The song that Markus has selected for the museum is older than the MICROMASTER, and is a song that reminds him of driving through Switzerland on his way to customers. As you will hear in the podcast, it is more about the energy and drive from the band AC/DC, and less about the song’s title. To all those not familiar with the band’s name, the abbreviation AC and DC stand for “alternating current/direct current” of electricity. A perfect fit when talking about an electrical inverter/converter/drive. Listen to this powerful song on YouTube and imagine the electricity and energy behind the performance. https://www.youtube.com/watch?v=l482T0yNkeo

Have you missed our previous podcast episodes? They are just a click or two away: