The MICROMSTER journey continues and in this episode we hear from Nic J. Chief Product Owner for the SINAMICS G product series. MICROMASTERS are still being product in large quantities in Congleton, but the focus is on SINAMICS. Older products require a special kind of attention. Nic manages both the old and the new, a balacing act that will tipp towards SINAMICS once the MICROMASTER is finally canceled.

What was it like brining a new product to the Hannover Messer or SPS Fair twenty years ago? Definitly a highlight to those involved, with the opportuity to meet colleagues and customers. In those days there were basically no video meetings and a lot of paper was printed for flyers, broschures, catalogues and more. Do not miss Nic talking abou the famous deckchair marketing campaign and an incidence that involved a famous football (soccer) game at the time.

Our customers do not experience the manufacturing process itself, but Nic shares with us how innovative the manufacturing process was and still is relevant today. Nic suggests to add the original cell jiggs used in the production process to the MICROMASTER musuem. The musuem has been virtual until now. We will have to start talking to an estate manger in order to find a suitable space to exhibit the MICROMASTER treasures.

The song that Nic is dedicating to the virtual MICROMASTER Museum is the song “Porcelain” by Moby. In the lyrics we hear the singer talking about a break-up of a relationship. Perhaps several our customers a feeling like this, as they are preparing to replace their MICROMASTERS with a new SINAMICS. Listen to this tune on YouTube and hear the lyrics beyond the first line. https://www.youtube.com/watch?v=IJWlBfo5Oj0

Have you missed our previous podcast episodes? They are just a click or two away:

Photo: Nick Page (https://unsplash.com/)