• Choose a topic that truly fascinates you. Your enthusiasm will come through in your writing.
• Write from your own point of view and use your own voice.
• Challenge the status quo. In order to write about groundbreaking developments, you sometimes have to take a controversial stance.
• Write in a clear, concise and comprehensible way. Write short sentences, use simple words and build a logical narrative.
• Encourage discussion. Invite colleagues to contribute and readers to discuss your article.
• Always check your grammar and make sure that your facts are correct before you hit “publish”.

Our colleague Richard Streeton has written a really great guide about blogging, check it out here: https://blog.siemens.com/2019/08/the-world-at-your-fingertips-a-blogging-guide/