Post Like, comment and share: Social media, isn’t it always the same story only, in a slightly different presentation? Clubhouse is supposed to be different.

“Clubhouse?” At first, I thought: Really? Another social media account?

But the rumors I read made me curious. An exclusive social media club – for invited guests only? That almost sounds like a “real” club from the 1990s, where you could only get in on recommendation.

Clubhouse: 1,500 users already worth 100 million dollars

Tactics? The operators are probably aiming for this hype: An exclusive invite-only entry. Besides, this tactic also serves to not overload the beta version Clubhouse is in and to adapt the functions to user needs during operation.

A look at the finances reveals the high expectations placed in the new app: Already, when only 1,500 users were signed up, the portal was valued at a fabulous 100 million dollars.

The doors of the Clubhouse are not yet open to everyone, yet the number of participants is rising rapidly despite the access restrictions.

What awaits the Clubhouse newcomer? An audio-only app!

The new social media attraction with its presenters, speakers and listeners is currently only available for iOS, Android users still have to be patient.

Apple friends can theoretically already take part in the active discussions or simply listen – as with classic radio. Comment functions and likes are not provided, and the camera is also not available.

The verbal exchange takes place in individual rooms, some of which are public, others not. Each user can open his or his room to connect with the world or privately with friends. There are moderators who lead discussions, bring speakers on stage or take them off the stage again. Speakers contribute their words while listeners simply listen in – and virtually raise their hands if they do want to say something.

Some celebrities are already taking part

In their profile, each user can store their other social media accounts, and it is also shown there who invited the respective person. A good friend of mine will appear in my account. I was invited by a company founder whose exciting start-up I once wrote about in my private blog.

So, here – just like at a private party – you have to be careful with your invitations! Celebrities you can meet there include Kevin Heart, Paris Hilton, Oprah Winfrey, and Drake. If you’re there now, you have a great chance of visually meeting your favorite star in person.

Name reservation and waiting list!

How does an ordinary social media user get a Clubhouse invitation? First download the app onto your iPhone and reserve your desired user name. Then you are on a waiting list. With a bit of luck, you’ll eventually be on it. If you know someone who is already involved in this format, you may be able to shorten the wait. The easiest way is a personal invitation. Just like the first big city clubs of the 1990s!

I am curious if I can tell something there about our innovations and researchers or find exciting topics for us.