Listen to podcast episode No. 1 the global MICROMASTER product launch
Our Siemens colleague Alex H. based in the US goes back more than twenty years highlighting the challenges of a global product launch at a time when the internet was not easily accessible and not very reliable.
The passion and dedication of the team that took the MICROMASTER globally can still be felt when hearing Alex speak. A team excited about drives technology and eager to improve customers’ operations was at the centre of multiple activities. These included customer education and training, local product adoptions and modifications, establishing a global customer support hotline and repair centres and much more. As time and technology progress, thousands of happy MICROMASTER customers have already switched to SINAMICS. Alex shares his thoughts and experiences on why it is time to say goodbye to the much loved drive and plan a future with SINAMICS.
The song that Alex is dedicating to the virtual MICROMASTER Museum is the song “Macarena”. A global success and one-hit wonder. Listen to the podcast to find out why Alex chose this title.
For more information on the virtual MICROMASTER museum, click here:
If you are interested in taking your application from Macarena to the hits of the 2020s, get in touch with your local expert and find out more here: