The digital age influences everything we do. The convergence between the real and the digital world is spawning more and more technologies and catapulting us into smart infrastructures – both at work and in our personal lives. How do we avoid being overwhelmed by this transformation? What does it take to shake off fear of all things new and make digitalization work for us? According to the SCM DigiNetwork what’s needed is a mindset change – to a digital mindset or #digitalMIND.
Growth Mindset leads the way
But a mindset change doesn’t happen just like that. Many people find it a challenge to break away from entrenched structures. We all know what it’s like: it’s so much easier to fall back into our comfort zone than to put new knowledge into practice. Even the SCM DigiNetwork members are no strangers to this feeling, and many have found this situation to be a thorn in their side.
To get rid of this thorn, the network started to hone its expertise in identifying and implementing new ideas, setting itself the goal of putting Growth Mindset into practice. Actions speak louder than words, and this was precisely the attitude that the members adopted in 2019 when the network resolved to launch its own Growth Mindset program: #digitalMIND. Whether it would be a success was anyone’s guess at that time …
#digitalMIND blows away the cobwebs: “Don’t be afraid to embrace the new!”
Purchasing is generally very data-driven and technology-heavy. Digitalization plays a key role in this field and will continue to do so in future. It’s not just about using digital tools, though: it’s also essential to establish a mindset appropriate to this digital age.
“In purchasing, we have a lot to do with digital tools. We realized that it’s not just using these tools that causes the problem. It’s our whole attitude that needs re-adjusting,” explains Thomas Holzner, founder of the DigiNetwork, recalling his own experience. #digitalMIND aims to create a new culture at Siemens: fostering curiosity and openness to new things, and seeing failures as opportunities to learn.
To investigate the specific implementation possibilities and contents for #digitalMIND, the network started by entering into a direct dialog with international companies. But it became clear that the ideal solution wasn’t to be found outside of Siemens which is why the network set up a tailor-made program on its own initiative. The consulting company Siemens Advanta supported the journey.
“We didn’t just want to develop a conventional workshop. Our aim was to create environmental conditions that our participants would take with them on their journey well beyond the end of the workshop,” explains Priska Goebel-Ralph, co-founder of the network and one of the #digitalMIND initiators.
What is #digitalMIND all about?
The learning journey kicks off with an agile, interactive Onboarding Workshop spanning 1.5 days. In terms of content, it focuses on shaping the participants’ understanding of digital trends and the impact of these on society, business, their function and themselves. The workshop is a lively event featuring keynote speakers as well as offering individual and group exercises.
Participants then consolidate what they have learned in various tasks, which they can each complete during the weeks following the workshop. These challenges mostly belong to the daily job routine, have different levels of difficulty and the time required to complete them varies. There are now more than 80 tasks for each participant to select according to their own needs and relevance and to complete in their own time.
What’s more, all participants are asked to share their experience in according to the motto “Sharing is caring”. A special treat lies in the gamification character, which results in a ranking based on: “Who has completed the most challenges?”.
And, as a special incentive, there are prizes up for grabs (a lot of the rewards are things that money can’t buy): you can choose from various rewards, depending on how many and which tasks you complete. This concept supports a sustainable learning experience.
#digitalMIND has been very well received. We’re finding that participants are strongly motivated, and we’re also starting to see a positive effect on daily business within SCM.Daniel Liebkies, workshop leader and one of the drivers behind the program
A resounding success
The SCM DigiNetwork members, together with Siemens Advanta, have dared and won with their pilot project. More than 900 Siemens employees have embarked on the #digitalMIND journey to date, and around 2,800 completed tasks have been registered. Participants are proactively inquiring how they can become #digitalMIND ambassadors, they are coming up with ideas for new challenges and thus continiously develop the journey.
The concept has struck such a chord that employees from across Siemens are now getting in on the act. The program should by rights always be face-to-face, but Covid-19 has put paid to that. For the time being, this is now a virtual journey rather than an in-person one.
Does this sound like a concept that would work well for you? Then reach out directly to our SCM DigiNetwork members! The network is looking forward to hearing from you.
Prepare to be thrilled! Read the second installment of our #digitalMIND article series to find out what participants are saying about the initiative and what challenges there are.
Contact: Thomas Holzner or write an email to: firstname.lastname@example.org