Imagine you just boarded a giant international spaceship travelling at high speeds to a nearby planet. It is a futuristic place, full of ingenious customer-oriented technological solutions. People there work together collaboratively across silos, and continually develop to transform the everyday.
Zooming out on the Siemens Strategy
Now imagine that your task on the spaceship is to communicate your progress. The first few months are full of practical questions – who on board manages the platforms? What is our policy towards external channels? It can feel overwhelming at first.
After a few months of meetings with the crew, you’ve collected some answers and are buckled up for the ride. Then you might start to wonder – why are we traveling to this futuristic place? How can we navigate most effectively?
Turbo-charging comms through digitalization
To answer these questions, 23 communications professionals from seven different countries met with some co-pilots on this shared enterprise. These comms pilots gave insights into the Siemens businesses: we learned about the latest feats in project management in Mobility; how Smart Infrastructure creates targeted content that aligns with country-specific business needs; and how factory automation and digital twins in Digital Industry help goods reach the breakfast table, even during a pandemic.
Drivers of digitalization from the headquarters also explained new developments in predictive data analytics, how AI is optimizes the user experience with Fluid Web, how communications automation tools are connecting us more closely, and how internal influencers are boosting our stories.
Finally, we talked about sustainable employability and the growth mindset. We focused on development measures for communicators like the external Speakers Series, and covered broader initiatives like identifying supporters in your network, finding a mentor, or trying out virtual job shadowing and reverse mentoring.
326 new comms connections, 1 unifying experience
After just one week, participants self-reported a total of 326 new connections between communicators across businesses, regions, and headquarters that didn’t exist before. Although they are not always visible, like stars in the daytime, these connections will strengthen the fabric of the comms community.
The event also experimented with engaging formats. Speakers piqued curiosity with two truths and a lie, discussions with zero slides, and musical energizers. We created collaborative activities including a BINGO game and space to share pictures and things in common. Beforehand, we organized a video tour of the office space so those sitting in Mexico, Brazil, Argentina, Turkey, and the US could peek behind the scenes – a suggestion from a former astronaut.
Every aspect of the event was tied to Siemens’ strategic pillars. We created strategy specific groups who developed and presented their insights in a fully virtual World Café. At the end, we summarized our insights, and found examples of key learnings from A-Z.
This voyage was a success, but the mission continues. The People Development @ Communications team will navigate a new batch of comms cosmonauts again this Fall. Reach out if you’re curious to come aboard!