What is the first thing that comes to your mind when thinking about a digital job in finance? If your answer sounds something like ‘Data Analysis, Controlling 4.0, or Reporting’ – the story I am about to share with you might shatter your view. It is a story about daring to do things differently while digitalizing the business of Distribution Systems.
You can do a hundred different jobs, all within one Company
But let’s go back to where it all began – my career in Siemens started eight years ago in market intelligence, lead me through controlling all the way to the central sales department that I have joined about two years back. After entering the sales team, I have been handling the offering process for global customers in the data center business, but a lot has changed in the last months. It was just recently that our department head had asked me whether I would have expected my job to turn out the way it was today when I joined. My answer? An enthused ‘Not at ALL.’
Today, I spend my days at Siemens Smart Infrastructure as the commercial of the corporate start-up NXPower Monitor – a purely digital product to increase efficiency and transparency of electrical components, or how we lovingly call it: The Digital Care-Taker for an electrical distribution system.
Accelerating the trajectory of our new digital product NXPower Monitor
The way we started the digital journey within our business is just like a real start-up: utterly clueless, completely from scratch. Not only did we develop an entirely new digital product, but we are also deciding and implementing everything that comes with it. Price, go-to-market, sales channels, marketing material, legal framework, regional roll-out, customer approach – you name it!
To go through this start-up stage more purposefully, my team and I have joined an internal innovation accelerator program. It has only been some weeks, and my learning curve already looks somewhat like the Tesla stock price chart. While being mentored by experts from leading tech companies and venture capitalists out of the Silicon Valley, we get to focus on refining our product, securing its funding – and ultimately see our baby mature.
But my favorite part of the program so far was the validation of our product-market fit through customer discovery. By now, I have talked to over 50 customers and got to ask questions such as ‘what keeps you awake at night?’ and ‘what would you do with a magic wand?’. Sounds like ideal ice-breakers for post-Covid parties? This helped us understand how to precisely shape our product to address the pain points and wishes of the people who will ultimately be using it. Besides, it made me understand that B2B is still a human-to-human business, no matter how highly technical it may look.
Our next steps are to further refine our product through customer co-creation and to stay as open as possible towards the customers’ ideas as well as externally driven innovation.
Working in corporate innovation
So, this sounds like working in digitalization is all fun and games. Well – It’s not, and there are certainly days that feel like immovable objects are in your way. But once you realize that your work has a direct impact on whether Siemens is a market-maker or just a share-taker, you develop an unforeseen force to move those roadblocks out of your way. Especially when you get to collaborate with people who are hands-on and are breathing the start-up spirit, just like our NXPower Monitor team.
Are you also a “digital care-taker”? Then please take care of your career and check out our current digital career opportunities here.