Cultural facilities and historic buildings are significant for people from all walks of life. Unfortunately, this year has proven to be a great challenge and cultural institutions were hit particularly hard. Yet this difficult experience made us realize once more what an important part of our community and cultural identity they are. Therefore, I am grateful that Siemens gets involved and wants to make and keep arts and culture accessible to all areas of society.
Making arts and culture accessible
I once read somewhere that dancing is the strongest form of expression of the human soul. I like this description – especially because I was a ballet dancer for 17 years. As a dancer, to tell a story you have to put all your power in your body’s expression since there are no words or language. The story is told only through the dance itself. But to express this story perfectly it takes more than just an outstanding performance – it takes the perfect environment and people who listen to your story.
Siemens supports cultural venues in becoming a stronger component of social life by offering smart infrastructure solutions and providing strong support as a partner. In times of digitalization and change our goal is also to help them advance in their digital transformation.
From perfect acoustics to fire protection
In that process, our technology is instrumental. That includes, for example, security technology of fire protection or temperature regulation in old masonry as well as in new facilities. With our technology we offer employees and visitors a comfortable and secure environment to enjoy great music and art. Furthermore, we aim to create perfect conditions for the artists.
Protecting and preserving cultural heritage
It is also about seemingly simple things like saving electricity or the ideal lighting for exhibits, for example, in the Neues Museum Berlin, a facility of the foundation Preußischer Kulturbesitz. Furthermore, thanks to Siemens, centuries-old exhibits, like in the Melbourne Museum, are not, or at least less, affected by aging processes – so that the following generations can also see, what used to be. What constituted culture – and still does.
Creating shared experiences
Sometimes people wonder what Siemens as an industrial corporation has to do with art and culture. The partnerships and collaborations with the Salzburg Festival or the Bauhaus Museum in Dessau, for example, cause great identification with us and our products. In a more and more confusing and individualistic world, Siemens takes care of shared experiences and solidarity. Who in Dessau wouldn’t be proud of having such a museum in their city? We want to create local identification in the regions in which we operate. We achieve this goal by keeping the daily work safe, making it efficient, protecting the cultural heritage and preserving cultural institutions for further generations. In that process, the artists are our partners.
Opera for everybody
I especially like our live broadcasts from the Salzburg Festival at the Kapitelplatz in Salzburg. This way, we make the performances accessible to more people than just those who can afford a ticket for the event in the theatre. And it’s free. Because an interest for the arts exists throughout all social classes. And I am very happy, that together with our partner we found a safe way to host the Siemens Festival Nights this year – despite all difficulties. The enthusiasm of the audience showed how much we rely on culture in times of crisis and once again ensured us that our engagement matters. Art and culture are important for our society, and they increase both exchange and interaction. Art is simply reflecting the human existence in a different way.
Bringing culture to life
To express music and theatre, arts and culture optimally, even in Salzburg, it takes more than outstanding artists and breathtaking ambience. It takes a partner that helps to turn the venues into perfect places and makes culture a stronger component of social life. This is what we strive for. We make houses of art smart. Even though I couldn’t become a dancer, classical music and experiencing culture have always been and still are part of my life. And thanks to Siemens, I can still tell stories about that today.
For more information check out our video series Houses of smART.