Happy World Emoji Day! Today is the day we celebrate how emojis have made it easy to express our feelings and made it easier to answer texts from our moms with minimum effort. This year the Unicode Consortium graciously added waffles
and falafels
to our inventory, but here at Siemens we donโt see too many of the food emojis
. But what do we then see the most of? I sat down to analyze the most commonly used emojis by us and by the people that interact with us 
We like pointing at stuff.
Top 50 emojis used by and around Siemens
Looking at the overall trends around the Siemens brand, it became clear that we are a community of pointers and hand gesturers. We are lucky enough to share this obsession with our partner FC Bayern Mรผnchen. Most noticeably they Backhand Index Point Right
at our data project โFan Energyโ.
Apart from this, it’s beautiful to see the many celebratory gestures, including Clapping Hands
, Thumbs Up
, OK Hand
and Flexed Bicep
.
I would however encourage our community to help us make Vulcan Salute
make the Top 50 next year. Are you in?
Around the world
Three globes and some chocolate?
Did you know that there are three emojis for displaying the globe? Thereโs the Americas globe
, the Europe-Africa globe
and the Asia-Australia globe
. Weโre happy see all three represented when we, and our community, talk about the environment. After all we are a global company preoccupied with making the whole globe more livable and emissions-free.
But do you know what chocolate has to do with the environment? 
If Artificial Intelligence was an emoji?
Artificial Intelligence is such an abstract concept โ so how do you translate it into an emoji? On both our channels, and that of our influencers the Lightning Bolt emoji
was used a lot, but also the Robot
. And this little emoji is busy: We found him in both topics on industry, like Digital Twin, as well as discussions on what the Future of Work will look like.
On our Siemens Industry channel our little robot friend was
featured in a tweet about PwCโs study saying that Artificial Intelligence can
contribute up to 15.7 trillion USD to the global economy in 2030. It doesnโt
seem like our little robot friend will be less busy in the future. Should we
give him a name? Vote off in the comments below.
Cyber Security is missing a top emoji
Now that we have grown quite fond of our little robot friend and all his valuable data, itโs only fair to also look at how weโll keep him safe in the future. The topic Cyber Security doesnโt appear to have found itโs clear emoji path just yet. We see a mix of Red Double Exclamation Marks
and Warning Sign
on the more negative side. On the positive side we see emojis like Bullseye
, Shield
and Trophy
.
Our collaborator and friend Mirko Ross also used
about Cyber Security on our Ingenuity Blog. He wrote โTrust is the new Goldโ. We agree. Data used to be the โnew goldโ, but to be completely honest, it is keeping that data safe that has to be the top priority. Maybe the Padlock
should be our new emoji for Cyber Security. What do you think?
Proud to be Siemens?
When a project really sparks joy in the Siemens community, we usually express it with the saying โProud to be Siemensโ. When making a search for this expression to find out which emojis are most commonly used, the result is a lovefest of Party Popper
, an assortment of hearts
, cakes
and an occasional Santa
(?).
However, what made me most #proudtobesiemens was finding Woman Mechanic
, Woman Factory Worker
and Woman Technologist
in there. Here the twitter user @ScarletVienna tweeted about both โDaughterโs Dayโ in Austria and women in technical companies. Weโre #ProudtobeSiemens with you!
Thanks to the employee initiative #SiemensPride we also found a healthy dose of rainbow
. Sending you all a Kissing Face With Smiley Eyes
for making our company more diverse.
What does the future look like?
Someone in Siemens once said to me: “We cannot predict the future, but we can invent it!”
If we try to look at the emojis we and our community use to describe this future: What would the weather forecast then look like? Well, first off the future is global (
, flags) and green (
,
,
). We also see some ingenious ideas (
,
), working at a high speed (
,
,
,
) and wellโฆ some more pointing. Apart from this, we see a breeze of Unicorn
, more confetti and some music for the ride
. All in all we think the future looks pretty great!
Based on the Siemens brand queries in Brandwatch including all local language queries we currently have set up. Results include everything we post ourselves and what people post about us.
Excluded from the results are: Emojis that are merely used for formatting: Copyright emojis ยฉ๏ธ. Arrows
. Dots
. Etc.
All results are limited to the 50 most used emojis.