17 July 2019

Welcome to the Siemens Emojisphere

Happy World Emoji Day! Today is the day we celebrate how emojis have made it easy to express our feelings and made it easier to answer texts from our moms with minimum effort. This year the Unicode Consortium graciously added waffles ๐Ÿง‡ and falafels ๐Ÿง† to our inventory, but here at Siemens we donโ€™t see too many of the food emojis ๐Ÿ˜” . But what do we then see the most of? I sat down to analyze the most commonly used emojis by us and by the people that interact with us ๐Ÿง

We like pointing at stuff.

Top 50 emojis used by and around Siemens

Looking at the overall trends around the Siemens brand, it became clear that we are a community of pointers and hand gesturers. We are lucky enough to share this obsession with our partner FC Bayern Mรผnchen. Most noticeably they Backhand Index Point Right ๐Ÿ‘‰ at our data project โ€œFan Energyโ€.

Apart from this, it’s beautiful to see the many celebratory gestures, including Clapping Hands ๐Ÿ‘, Thumbs Up ๐Ÿ‘, OK Hand ๐Ÿ‘Œ and Flexed Bicep ๐Ÿ’ช.

I would however encourage our community to help us make Vulcan Salute ๐Ÿ–– make the Top 50 next year. Are you in? ๐Ÿค“

Around the world

Three globes and some chocolate?

Did you know that there are three emojis for displaying the globe? Thereโ€™s the Americas globe ๐ŸŒŽ, the Europe-Africa globe ๐ŸŒ and the Asia-Australia globe ๐ŸŒ. Weโ€™re happy see all three represented when we, and our community, talk about the environment. After all we are a global company preoccupied with making the whole globe more livable and emissions-free.

But do you know what chocolate has to do with the environment? ๐Ÿคท

If Artificial Intelligence was an emoji?

Artificial Intelligence is such an abstract concept โ€“ so how do you translate it into an emoji? On both our channels, and that of our influencers the Lightning Bolt emoji โšก was used a lot, but also the Robot ๐Ÿค– . And this little emoji is busy: We found him in both topics on industry, like Digital Twin, as well as discussions on what the Future of Work will look like.

On our Siemens Industry channel our little robot friend was featured in a tweet about PwCโ€™s study saying that Artificial Intelligence can contribute up to 15.7 trillion USD to the global economy in 2030. It doesnโ€™t seem like our little robot friend will be less busy in the future. Should we give him a name? Vote off in the comments below.

Cyber Security is missing a top emoji

Now that we have grown quite fond of our little robot friend and all his valuable data, itโ€™s only fair to also look at how weโ€™ll keep him safe in the future. The topic Cyber Security doesnโ€™t appear to have found itโ€™s clear emoji path just yet. We see a mix of Red Double Exclamation Marksโ€ผ๏ธ and Warning Sign โš ๏ธ on the more negative side. On the positive side we see emojis like Bullseye ๐ŸŽฏ , Shield ๐Ÿ›ก๏ธand Trophy๐Ÿ†.

Our collaborator and friend Mirko Ross also used ๐Ÿ† about Cyber Security on our Ingenuity Blog. He wrote โ€œTrust is the new Goldโ€. We agree. Data used to be the โ€œnew goldโ€, but to be completely honest, it is keeping that data safe that has to be the top priority. Maybe the Padlock ๐Ÿ”’ should be our new emoji for Cyber Security. What do you think?

Proud to be Siemens?

When a project really sparks joy in the Siemens community, we usually express it with the saying โ€œProud to be Siemensโ€. When making a search for this expression to find out which emojis are most commonly used, the result is a lovefest of Party Popper ๐ŸŽ‰, an assortment of hearts โค๏ธ, cakes ๐ŸŽ‚ and an occasional Santa ๐ŸŽ… (?).

However, what made me most #proudtobesiemens was finding Woman Mechanic ๐Ÿ‘ฉโ€๐Ÿ”ง, Woman Factory Worker ๐Ÿ‘ฉโ€๐Ÿญ and Woman Technologist ๐Ÿ‘ฉโ€๐Ÿ’ป in there. Here the twitter user @ScarletVienna tweeted about both โ€œDaughterโ€™s Dayโ€ in Austria and women in technical companies. Weโ€™re #ProudtobeSiemens with you!

Thanks to the employee initiative #SiemensPride we also found a healthy dose of rainbow ๐ŸŒˆ. Sending you all a Kissing Face With Smiley Eyes ๐Ÿ˜™ for making our company more diverse.

What does the future look like?

Someone in Siemens once said to me: “We cannot predict the future, but we can invent it!”

If we try to look at the emojis we and our community use to describe this future: What would the weather forecast then look like? Well, first off the future is global ( ๐ŸŒ , flags) and green (๐ŸŒฑ, ๐Ÿ’š, ๐Ÿ”‹). We also see some ingenious ideas (๐Ÿ’ก, โญ), working at a high speed ( ๐ŸŽ๏ธ, ๐Ÿš„,๐Ÿ“…, โฐ) and wellโ€ฆ some more pointing. Apart from this, we see a breeze of Unicorn ๐Ÿฆ„, more confetti and some music for the ride ๐ŸŽต. All in all we think the future looks pretty great! ๐Ÿ‘ 

Based on the Siemens brand queries in Brandwatch including all local language queries we currently have set up. Results include everything we post ourselves and what people post about us.

Excluded from the results are: Emojis that are merely used for formatting: Copyright emojis ยฉ๏ธ. Arrows โžก๏ธ. Dots ๐Ÿ”ต. Etc.

All results are limited to the 50 most used emojis.

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