Welcome to the Siemens Emojisphere
Happy World Emoji Day! Today is the day we celebrate how emojis have made it easy to express our feelings and made it easier to answer texts from our moms with minimum effort. This year the Unicode Consortium graciously added waffles and falafels to our inventory, but here at Siemens we don’t see too many of the food emojis . But what do we then see the most of? I sat down to analyze the most commonly used emojis by us and by the people that interact with us
We like pointing at stuff.
Looking at the overall trends around the Siemens brand, it became clear that we are a community of pointers and hand gesturers. We are lucky enough to share this obsession with our partner FC Bayern München. Most noticeably they Backhand Index Point Right at our data project “Fan Energy”.
Around the world
Did you know that there are three emojis for displaying the globe? There’s the Americas globe , the Europe-Africa globe and the Asia-Australia globe . We’re happy see all three represented when we, and our community, talk about the environment. After all we are a global company preoccupied with making the whole globe more livable and emissions-free.
But do you know what chocolate has to do with the environment?
If Artificial Intelligence was an emoji?
Artificial Intelligence is such an abstract concept – so how do you translate it into an emoji? On both our channels, and that of our influencers the Lightning Bolt emoji was used a lot, but also the Robot . And this little emoji is busy: We found him in both topics on industry, like Digital Twin, as well as discussions on what the Future of Work will look like.
On our Siemens Industry channel our little robot friend was featured in a tweet about PwC’s study saying that Artificial Intelligence can contribute up to 15.7 trillion USD to the global economy in 2030. It doesn’t seem like our little robot friend will be less busy in the future. Should we give him a name? Vote off in the comments below.
Cyber Security is missing a top emoji
Now that we have grown quite fond of our little robot friend and all his valuable data, it’s only fair to also look at how we’ll keep him safe in the future. The topic Cyber Security doesn’t appear to have found it’s clear emoji path just yet. We see a mix of Red Double Exclamation Marks and Warning Sign on the more negative side. On the positive side we see emojis like Bullseye , Shield and Trophy.
Our collaborator and friend Mirko Ross also used about Cyber Security on our Ingenuity Blog. He wrote “Trust is the new Gold”. We agree. Data used to be the “new gold”, but to be completely honest, it is keeping that data safe that has to be the top priority. Maybe the Padlock should be our new emoji for Cyber Security. What do you think?
Proud to be Siemens?
When a project really sparks joy in the Siemens community, we usually express it with the saying “Proud to be Siemens”. When making a search for this expression to find out which emojis are most commonly used, the result is a lovefest of Party Popper , an assortment of hearts , cakes and an occasional Santa (?).
However, what made me most #proudtobesiemens was finding Woman Mechanic , Woman Factory Worker and Woman Technologist in there. Here the twitter user @ScarletVienna tweeted about both “Daughter’s Day” in Austria and women in technical companies. We’re #ProudtobeSiemens with you!
Thanks to the employee initiative #SiemensPride we also found a healthy dose of rainbow . Sending you all a Kissing Face With Smiley Eyes for making our company more diverse.
What does the future look like?
Someone in Siemens once said to me: “We cannot predict the future, but we can invent it!”
If we try to look at the emojis we and our community use to describe this future: What would the weather forecast then look like? Well, first off the future is global ( , flags) and green (, , ). We also see some ingenious ideas (, ), working at a high speed ( , ,, ) and well… some more pointing. Apart from this, we see a breeze of Unicorn , more confetti and some music for the ride . All in all we think the future looks pretty great!
Based on the Siemens brand queries in Brandwatch including all local language queries we currently have set up. Results include everything we post ourselves and what people post about us.
All results are limited to the 50 most used emojis.