4 April 2019

Blogging At One Glance: An 8 fold Guide to Do it Right.

To meditate you don’t have to sit down, cross your legs, and close your eyes. A quick glance at the various meanings of ‚meditate‘ will remind you of the most basic form of meditating: to focus on, to reflect on, to plan and project in the mind. Writing blogs is the best way to meditate your achievements and map out a plan for the future. You want to improve your blogging skills? You wan’t to learn how to meditate without twisting your legs? Here are your essentials at one glance.

Writing blogs is a simple and patent mindfulness practice

For a quick overview and reference guide to blogging scroll down to the image at the end of this blog (The Eightfold Path of Blogging).

Most importantly: Just Do it!

Looking at the infographic above, let your focus stay at the center: writing blogs to meditate ingenuity. To ponder success, analyze challenges, explain new digital business models, and envision future innovations. Once you are aiming for optimization of your blog writing it is easy to dive into rabbit holes, obsess over details in one of the 8 areas and lose your personal drive. 

Stay focused on writing your blog and use whatever you find helpful in the process. 

8 questions to be answered

In the blogs of this series I will provide some tips and answers to the following questions:

  • 1. How do I improve my writing?
  • 2. How do I build and format my blog?
  • 3. How do I lead my reader’s attention / write as thought leader?
  • 4. How do I let my writing flow and improve readability?
  • 5. How do I engage my reader and target audience?
  • 6. How do I address trends and use trending keywords?
  • 7. How do I support my blog content with pertinent links?
  • 8. How do I promote my blog on SoMe and other channels?

Every question corresponds to one of the 8 colored triangles in the above image. 

  • #1-2 concern you and your writing (AUTHOR)
  • #3-5 concern your blog’s effect on the reader (READER)
  • #6-8 deal with your blog’s web performance (INTERNET)
Even if you’ve polished up the looks and web visibility (seo) of your blog, you still need to make the reader feel at home, comfortable, and entertained.

If your blog earns zero visibility on the internet nobody will come and read it (#6-8). On the other hand, there is a tendency to put too much focus on search engine optimization (keywords, trending topics, link promotion) and too little on the quality of the actual content. If your blog is written poorly, uses convoluted sentences, wrong spelling or grammar (#1), or if it is formatted in an unappealing way, all those visitors you have attracted will turn away at the doorstep.

I believe, writing blogs is a great laboratory for self-improvement in today’s digital work environments. An example: Whether you learn to lead your reader through your text or take a stance as a thought leader, this relates to a general practice of ‚leading‘. Wrestling with this in writing, and getting on top of it, can have a beneficial effect on your overall leadership skills.

If you’re interested in more benefits of blogging for your work in the tech industry, check out my blog: 9 Key Benefits of Writing Blogs.

At one glance: a quick reference guide to blogging

You can use the following infographic like a check list for a blog you have written and identify ways to improve it. It can also serve as a quick reference guide if you’re looking for specific information while devising your blog post, f.ex. an adequate word count for a blog, or what you can do for better reading flow.

8 practices to boost your blogging skills and manifest ingenuity

On a further note, you might have a stunning shiny house that stands out among all others in your street (#6-8) and furnished its interior with the most exquisite taste (#1-2), but then fail to make your visitors feel at home (#3), comfortable (#4) and entertained (#5). So your readers will get bored and bounce.

Blogging is a space for active contemplation

Aristotle and Plato both thought very highly of contemplation. They regarded it as the key to happiness. Active and social life, for them, were only derivative. This view was challenged by the Epicureans and the Cynics who put their trust in practical life. In today’s digital world we have all – by default – become Epicureans and Cynics.

We are always caught up in digital socializing and active virtual relations. There’s simply no time and space for contemplation. That’s why mindfulness practices and meditation have become such a ubiquitous trend, even in the tech industry and large corporations.

Contemplation is the key to happiness.

I believe, blogging can be a great supplement to such practices of mindfulness. And for those who just cannot warm up to their new age feel, blogging is your sliver bullet to meditating without closing your eyes and twisting your legs. It is a way to bring the Aristotelian bliss of contemplation back into your digitalized work life without dropping out of digital connectivity altogether. In a blog you can meditate your goals and achievements, engage with stakeholders, and readjust your strategic approach accordingly.

Don’t worry, in my next blog I’ll cut the philosophy and get down to some actionable advice: How to write the perfect headline.

Please feel free to share your thoughts and ideas. Do you have any objections? What area of blogging practice would you like to hear more about?

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